In the Bizarro world we’ve created, where selling illness to fund charity is totally normal, the fact that Food Banks Canada has elected to partner with 7-11 and sell “Name Your Price Day” large sized Slurpees to raise money to fight food insecurity won’t bat many eyelashes.

There’s no doubt that the practice of junkfood fundraising with sugar-sweetened beverages (where I’m betting a huge percentage of those taking advantage of 7-11’s Name Your Price larges will be children) will one day end, but that day won’t come until the general public recognizes just how backwards these cause-washing initiatives are in the context of health.