Peggy Wilmot recalls a young mother walking through the door at St. John the Divine to collect her monthly quota from the church’s food bank.

Wilmot was excited to tell her about the Good Food Box program, a $6 hamper of affordable produce sourced from local farmers. “We started bringing in sample boxes, showing people what they could get,” she says.

The woman seemed interested, but when she found out the price of the fresh kale, squash and root vegetables, she said she simply couldn’t afford it.

“She said, ‘I get $610 a month, and my rent is $640. There’s nothing left over. In fact, I still have to scramble to figure out how I can make up the difference,’” Wilmot says.